No

Date

Program

Title

Speaker / Host

PSB-SME March

Organised by the Singapore Productivity & Standards Board (PSB) and co-organised by Perfect Solution Consultancy Pte Ltd.

The seminar focused on corporate development and risk management. Dr. Dora Hoan shared her experience in developing a corporation in the competitive and dynamic marketplace, while Mr. Toh highlighted the concept of financial and business risk and how to manage the stipulated risk to keep the organization on-going.

·¶ÎÄü ²©Ê¿
(Dr. Dora Hoan)
мÓÆÂÖÐСÆóÒµ»á»á³¤
(President, ASME)

¶ÅÅàÈÙ ÏÈÉú
(Mr. Toh Puay Yong)
¼Ñ²ß¹ËÎÊÓÐÏÞ¹«Ë¾¶­ÊÂ
(Director, PS Consulting Group)

Special Guest
Dr. Wong Wai Nam, PSB Director

 

ASME-PSC Business Seminar

Jointly organised by Perfect Solution Consultancy and ASME (Association of Small & Medium Enterprises).

In the seminar, Stephen provided abundant information on financing facilities especially for SME in Singapore. Besides, Alex also catered for who is interested in equity financing by bringing out IPO funding issues and regulations in Singapore. In view of the current fad of entering to greater China market, Dr. Yu from China, who had worked for Mc Kinsey and had years of consulting experiences, proudly presented to us the Product-Market Development Strategies for China.

ÖÐСÐÍÆóҵƷÅÆÊÀ¼ÍÕ½ÂÔ
(SME Branding Strategy)

In the seminar, Berwin gave us an idea of what is the linkage between corporate image, corporate logo design and brand building. At the same time, three entrepreneurs shared their succeed and failure in building up their products brand name and how to use branding as a marketing strategy.

ʩѧÒÕÏÈÉú
(Mr. Berwin See)
»·ÐÇÆóÒµÐÎÏóÓÐÏÞ¹«Ë¾ÐÎÏó¹ËÎÊ
(Director, Merstar Image)

ÕÅÈÙ·¢ÏÈÉú
(Mr. Teo Yong Huat)
ÈÙÉýʳƷ¹¤ÒµÓÐÏÞ¹«Ë¾¶­Ê¾­Àí
(MD, Yong Shen Food Industries
Pte Ltd)

³ÂÕñ·åÏÈÉú
( Mr. Jerry T.H. Tan)
Îíɽ¿óȪˮ³§¶­Ê³¤
(CEO, Wanin Industries Pte Ltd)

»ÆÐÅÁ¼ÏÈÉú
( Mr. Ng Shin Leong)
кϷ¢¹ú¼ÊóÒ×ÓÐÏÞ¹«Ë¾Ö´Ðж­ÊÂ
(Executive Director,
Owl International Pte Ltd)

(ASME January Seminar)

Mr. Wong, with over 20 years of corporate management experience, brought out a brainstorming session with the participants to on effective cost control issues and strategy during crisis.

ÒÔÆ·ÅÆÕ½ÂÔ´´ÔìÊг¡
(Creating Market Using Branding Strategy)

Kenneth Teang, a branding consultant, shared his point of view in potential brand, brand vs branding and the route to build up a brand in the seminar. After that, George and Mr. Han, the CEO for Breadtalk and Old Chang Kee, respectively, shared their successful stories on brand building and how to make use of branding effectively to create market.